Meet the New Poseable Scout Elf™!
Meet the New Poseable Scout Elf™!
Where Should Your Family Begin?
New to The Elf on the Shelf® Tradition?
Learn more about The Elf on the Shelf® tradition.
Learn More
Do You Already Have a Scout Elf?
There are more magical characters to discover in the Santaverse®.
Discover the Santaverse®
Need Easy Elf Ideas Inspiration?
We have plenty of fun and easy Elf Ideas, perfect for each morning.
Find Elf Ideas
Shop Our Newest Arrivals
Discover all the new arrivals and characters from the Santaverse®.
Shop New ArrivalsWhat is The Elf on the Shelf®?
The Elf on the Shelf® is Santa’s official Scout Elf, sent straight from the Santaverse® to bring festive fun to homes across the UK. By day, your Scout Elf hides in a new spot; by night, they report back to Santa.
This simple, magical tradition helps families create joyful memories and inspires excitement every morning. Easy to start and endlessly enchanting, it’s no wonder The Elf on the Shelf has become a treasured part of Christmas traditions across the country.
Adopt your Scout Elf today and begin making magical memories that last a lifetime. Each box includes an adoptable Scout Elf and a beautifully illustrated storybook that explains the Christmas tradition.
How The Elf on the Shelf® Works
Adopt your
Official Scout Elf
Adopt your official Scout Elf from Santa’s Store or a trusted adoption centre and read the magical keepsake storybook together to begin the tradition.
Name and register your Scout Elf
Give your Scout Elf a magical name and register them with the North Pole Registry to make your Christmas tradition official.
Find fun and easy
Elf Ideas
Discover easy Elf on the Shelf® ideas, festive inspiration and magical family fun for every day of the Christmas season.
Explore Our Fun and Easy Ideas for The Elf on the Shelf®!
Looking for easy ways to bring the magic to life? From quick Scout Elf setups to playful scenes and crafty ideas, you’ll find plenty of inspiration here. Explore printable Elf on the Shelf ideas to start the day with a smile and if your elf has a brilliant idea of their own, we’d love to see it!
The Elf on the Shelf® Blog
Discover festive recipes, DIY crafts, classroom lesson plans, Christmas activities and fun family games here, your go-to resource for all things The Elf on the Shelf and Santaverse®. We even have ideas for your cuddly Elf Pets, the value-friendly Elf Mates, and Noorah.
Why Families Choose
The Elf on the Shelf®?
When you adopt an official The Elf on the Shelf® Scout Elf from the Santaverse®, you’re joining a joyful tradition shared by families across the UK. You’ll gain access to the official Elf Registry, discover new North Pole characters and stories, and become part of a growing community that celebrates the true magic of Christmas, together.
Makes Every Morning Magical
Finding the elf in a playful, new spot
each day keeps the Christmas period full of excitement!
Builds Family Bonds
From reading the storybook to finding the elf, the tradition sparks endless laughs and conversation.
Inspires Good Deeds & Smiles
Always nice and never naughty, playful Scout Elves serve as role models that inspire children toward positive actions.
Offers memories that last a lifetime
Every playful elf adventure sparks joy
and builds memories you’ll
cherish forever.
Rekindles nostalgia with a wholesome authenticity
Our products are rooted in the innocence of believing and anchored in classic brand values of goodwill and joy.
Explore the Santaverse®
The Elf on the Shelf® lives within a wider magical world, the Santaverse®. Discover more of the wonderful characters that make up the Santaverse® and make every day memorable.
Elf Mates®
These champions of kindness have their own personalities and help your Scout Elf, but can stay in your home year-round!
Meet the Elf Mates
Elf Pets®
Saint Bernard, Arctic Fox & Reindeer, each with their own storybook and North Pole mission. They keep Christmas going!
Noorah®
Noorah is Santa’s magical Arctic fox, bringing wonder, warmth and extra North Pole magic to your Christmas tradition.